Optim Logistics

An Industrial Art Commission - The Challenge for the Cartography of Flow - Red

One of the real joys of my work is co-creating with clients. Khalil Najjar is Managing Director and Owner of Optim Logistics, Australia’s largest film equipment and concert entertainment freight forwarder. A move into a new head office sparked Khalil’s creative juices that saw a full scale shipping container being converted into the main meeting room and boardroom. Khalil needed some art to complement his logo design based around the Japanese concept of “enso”, a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.  A chance trip into the Intercontinental Hotel Gallery, Sydney resulted in Khalil spending time viewing my database of images before settling on the Cartography of Flow – Red as the image he felt best complemented his logo. “Now I challenge you, Ralph. Can you turn that artwork into 4.2 metre triptych?”. View the film to see the surprising result!!